Mindfuse brand
Mindfuse turns real SEA conversations into the personas and tensions that explain why people choose, with cultural care.
Logo
Two curved strokes meet and fuse into a single loop, the meeting of AI reading and human judgement, and of the two sides of every tension. Download: logo.svg · logo-dark.svg · mark.svg
- Keep clear space equal to the height of the mark on every side.
- Minimum size: 24 px tall on screen. Use the mark alone below 120 px wide.
- Never recolour, stretch, outline or add effects. Use the dark version on #2B1640 and photography.
- Pair with the SOMIN partner lockup only as “Technology partner SOMIN”, never merged into the Mindfuse logo.
Colour
Accent is for actions, highlights and data. Body text on light surfaces uses #3E2E4D; links use #B83A28 to keep AA contrast.
Hero / dark surface
#2B1640
Accent
#FF6B5B
Accent text on light
#B83A28
Accent on dark
#FF8A7D
Page
#FFF8F3
Card
#FCEADF
Ink / headings
#2B1640
Body
#3E2E4D
Muted
#715F7E
Lines
#EBDCD3
Typography
Headlines: Fraunces, weight 600, tracking -0.02em, sentence case.
Body: DM Sans, 400/500, 17 px / 1.65.
Labels: DM Sans 600, 12–13 px, uppercase, tracked 0.2em, accent colour.
Section label
Find the tensions that move Singapore and SEA audiences
Mindfuse is a consumer-psychology and cultural-insight consultancy. We decode personas, tensions and cultural codes from real conversations, then turn them into briefs your teams can act on.
Personality
- perceptive
- warm
- candid
- respectful
Voice: do
- Name tensions in plain words
- Show the evidence behind each claim
- Write about cultures with specificity and care
Voice: don't
- Use ethnicity as a shortcut
- Mock cultural traits such as kiasu
- Hype AI or promise magic insight
Imagery
Editorial illustration in coral and warm orange on deep plum, with fine connected-line motifs and Singapore botanical and urban cues. Abstract figures only, no identifiable people.
All imagery is generated with SOMIN image generation from art-directed prompts: no stock, no text baked into images, no identifiable real people.
Components
Card
White, 1px #EBDCD3 border, 22px radius, 26px padding.
Dark band
Used for pull quotes, stats and the closing CTA.